FEMALE EMPOWERMENT - 1
Everyday this week I’m bringing you guest blogs on the topic of 'Female Empowerment' / 'Empowering Women in song'. Please check out the links to each of these talented people:
Ann Kenney - Lyricist / Songwriter
Female empowerment songs need to have a central message of being confident and motivated to be you, make your contribution, be true to yourself.
Why are they needed? For lots of different societal reasons – the historic patriarchal social structures of many civilisations; the subsequent pervading views of this on what opportunities and life journeys should be open to women; the practicalities and physical and emotional impacts of child bearing and mothering can mean that women are often not encouraged as often as men to take the paths of leadership or autonomy or of forging your own destiny or path to their own design. The experience of having a family and being the main carer can often lead to feelings of loss of identity, lack of confidence and low self esteem in the outside world especially the world of work.
Female empowerment songs need to tap into this perspective and encourage and drive women to feel better about themselves, value their own self-worth and to feel like they can take on the world. Of course these messages are motivational and good for lots of people no matter what gender but in sync terms many products aimed at the female population want to be associated with the idea that the product can really help the female customer live their dream, feel empowered to take control of their lives and dictate their own destiny.
For this reason the sync songs of this nature are usually sung by females and will be either anthemic and celebratory or motivational and reflective, and have a chorus written from either the perspective of “I can/will” or “we can/will” . Songs of this nature avoid telling people what to do ie “you should” as this can seem too preachy and doesn’t usually land well with the audience.
Joey Clarkson - Singer Songwriter
Empowering Women through song can be a hard thing to tackle properly in a song. In my opinion: the safest way to do so would be to compliment their intelligence, or their inner beauty, and tell them how impactful it is on the people around them. To state that you are inspired by their strength, or by the decisions that they have made, is a great way to validate our worth in this world.
It's important to remember that if venturing into the world of complimenting someone on their physical appearance (in a song, or in basic conversation): it is only ever appropriate to compliment someone on the things that are within their control. Ie. I love the way you've done your hair, your lipstick is the perfect shade, or nice pair of jeans. Rather than: Your hair is sexy, I love your lips or your ass is perfect. Complimenting the choice, rather than the physical attribute, is complimenting someone's creativity rather than their body. I wish the world was more focused on complimenting people this way all the time. The amount of times I feel uncomfortable receiving well meaning compliments because they are about parts of my body I can't change is astounding. I think more than anything this is a generational problem that is slowly starting to change as we become more aware of how powerful our words, and how we choose to phrase them, are.