WRITE FOR YOU FIRST
Should you be surprised if your song isn’t noticed much? Recently the statistic was updated - there are now a staggering 60,000 new songs uploaded to Spotify every single day. It’s physically impossible to listen to it all, and perhaps it’s getting harder and harder to find good music amongst that daily upload.
An artist needs listeners of course, and it’s these things which causes the regular wave of artists promoting their new singles, asking for pre-saves and generally trying to tell as many people as they can. That might work for single streams and repeats from your loyal listeners, but you want listeners to become fans and tell other people about your music. A place on a Spotify playlist would be nice too of course!
This is what every artist is doing, so how do you stand out and make any impact at all? Is there any real satisfaction in doing that time after time?
Is chasing fans and streams really why you started this?
What if you just started making music for yourself; making the songs you wanted to write and sing. Maybe they help you express some inner thought or important memory or emotion.
What if you stopped trying to write hits, popular songs, or aiming at a stream target? Ultimately you have no control over that, and striving for that could easily lead to frustration or burn out.
Is it as simple as…
Write for YOU first, if others like it too; if it reaches and impacts others lives, then that's a bonus.
Just as we have unique faces and fingerprints, YOUR viewpoint on a song subject is unique and special to you. So go write your version of events, emotions and memories. Just writing that song might help you process that feeling and emotion in your own life. That could be just as important.
Songwriting is great for your own mental health. It’s a succinct form of journaling, and maybe that’s where your best ideas come from. It’s a good way to process thoughts and emotions. If they are important to YOU, then chances are, someone else will be feeling that way too, and your song stands a chance of connecting. Maybe that other person needed your song because you expressed the feelings better than they could themselves.
If your song impacts one person's life and improves or informs it somehow, isn’t that what really matters here?
Today’s model of pop songwriting has almost become like a factory assembly line, where the song is the product to be packaged at the end, like the latest toothbrush! You have individuals working on different aspects of the song - the beat, topline, production, lyrics.
Is that good for the song and music in general?
In my opinion I think that approach is great at producing sound-a-like songs that copy-cat last week’s hit, hoping to become this week’s hit! It’s working against individualism and originality.
So embrace your unique viewpoint on life, with your unique set of experiences and memories. Sharing that can be taken as an authentic expression of your art, from your soul, your heart, in your words.
In short, write for YOU first!
Today I help singers and songwriters explore their own potential, working alongside them to transform their ideas into fully finished songs they are proud of.
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